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Debunking Myths About Natural Cosmetics for Moms in 2025

Even before I became a mom, I loved everything natural. Natural food, natural body cosmetics, natural materials for my clothes. I had to grow into natural household chemicals. But that's not what I wanted to talk about today. I wanted to address the topic of natural cosmetics. Once upon a time, long ago, beyond seven mountains and seven forests, there was me as a single woman, then me in a relationship, until me pregnant (and with twins!). Being pregnant, I paid even more attention to everything being natural. Because of allergies! Because "it penetrates to my little children." If something had "bio" written on the package, it was already mine! There was no point in checking further. And that was the old me.

As time passed, I deepened my knowledge about natural cosmetics further. And it turned out I was spreading total nonsense. I fell for catchy marketing tricks. Plus, the belief that the more expensive, the better, also turned out to be wrong. Many companies employ tactics that enable them to design their cosmetics in a way that makes the potential buyer believe they have discovered the holy grail.

Okay. A tear fell when it dawned on me that corporations don't prioritize my conscious choice after all, and what matters is sales.

Solution: I start my own production. Only natural oils, butters, etc. A few articles and I have broader knowledge than people with specialized degrees.

I smeared myself, painted myself, poured it on myself. And I deepened my knowledge further.

And again, I felt cheated. Because my super oils had their good effects, but they also had bad ones. In my head, it was swirling: since Mother Earth gave it, it must be good. But Mother Earth gave us many not-so-healthy things, and even many poisonous ones. And so I landed back at the starting point. But here I already had my background.

I did research again. I knew I didn't want anything artificial. I'm also a person who values facts and scientific evidence. And here's what I came to: there are no perfect things. Something can work and be good for us, but it can also have its smaller and larger minuses. And with this set, I wanted to share with you. For moms who value natural cosmetics, but also want to know the dark side of these everywhere-recommended specifics.

I gathered 10 of the most popular natural cosmetics and in a nutshell, I want to debunk the myths.



Here are 10 popular natural cosmetics or ingredients that are often recommended to pregnant or breastfeeding moms. For each, I'll explain in simple language what it's supposed to do according to the myth, why it's a myth (based on research), and provide a credible source. Remember, "natural" doesn't always mean "safe" – always check with a doctor.

1. **Lavender Essential Oil**  
   It's supposed to relax, reduce stress, and help with insomnia for moms, because it's natural and gentle. But it's a myth, because in pregnancy it can cause hormonal disruptions and increase the risk of miscarriage or problems with the child's development – it's not as safe as it seems, especially in large amounts.  
   Source: Study from National Institutes of Health (US) shows that essential oils like lavender can affect hormones and should be avoided in pregnancy.

2. **Tea Tree Oil**  
   It's supposed to treat acne and skin infections for postpartum moms, without any side effects, because it's antibacterial and natural. Myth, because it can cause irritations, allergies, and even toxicity, and in pregnancy it penetrates the skin, harming the baby – it doesn't replace safe medications.  
   Source: Article from Healthline (US) cites studies that tea tree oil can be irritating and not recommended in pregnancy without consultation.

3. **Coconut Oil**  
   It's supposed to completely prevent stretch marks and moisturize the skin of pregnant moms, because it's natural and "miraculous." Myth, because studies show it doesn't prevent stretch marks better than placebo – it's genetics and hormones that decide, not the oil.  
   Source: Study from PMC (US National Library of Medicine) indicates that oils like coconut don't have confirmed effectiveness against stretch marks in pregnancy.

4. **Aloe Vera**  
   It's supposed to soothe skin irritations and sunburns for breastfeeding moms, always safely and without risk. Myth, because oral intake of aloe in pregnancy can cause uterine contractions and miscarriage, and even on the skin – allergies; it's not universally safe.  
   Source: ACOG (American College of Obstetricians and Gynecologists) warns against aloe in pregnancy due to potential risk.

5. **Peppermint Oil**  
   It's supposed to help with nausea and headaches in pregnancy, because it's natural and refreshing. Myth, because it can decrease milk production in breastfeeding moms and cause irritations, and studies show it's not safe in large doses.  
   Source: Study from Emory University (US) emphasizes the risk of essential oils like peppermint for newborn metabolism.

6. **Shea Butter**  
   It's supposed to completely cure eczema and dry skin for moms, because it's natural and nourishing. Myth, because although it moisturizes, it doesn't cure eczema entirely – studies show medical therapy is needed, and shea can cause allergies in some.  
   Source: Article from NRDC (US) indicates that natural butters like shea aren't always free from contaminants and don't replace treatment.

7. **Chamomile**  
   It's supposed to calm and help with skin problems for moms, always safely. Myth, because in pregnancy it can cause allergic reactions and affect hormones, and not all forms are safe – better to avoid without consultation.  
   Source: Study from Brown University (US) shows that herbs like chamomile can increase exposure to toxins in pregnancy.

8. **Rosehip Oil**  
   It's supposed to reduce C-section scars and stretch marks, because it's rich in vitamins naturally. Myth, because studies don't confirm it works better than other oils – it's more placebo, and it can irritate sensitive mom skin.  
   Source: Article from MedicalNewsToday (US) cites studies that oils like rosehip don't have proven superiority in treating scars in pregnancy.

9. **Eucalyptus Oil**  
   It's supposed to help with colds and sinuses for moms, because it's natural and antibacterial. Myth, because in pregnancy it can be toxic to the baby, causing breathing problems – it's not safe for inhalation without supervision.  
   Source: PMC article (US) warns against essential oils like eucalyptus in pregnancy due to teratogenic risk.

10. **Hemp Oil**  
    It's supposed to moisturize and treat skin inflammations for moms without any problems, because it's natural. Myth, because although helpful, it can contain THC or cause interactions, and studies show it's not free from allergy risk in pregnancy.  
    Source: Study from ScienceDaily (US) cites UFZ (collaboration with US), that natural oils like hemp can affect the baby's weight.

Consulting a dermatologist or gynecologist before using essential oils or herbal products during pregnancy/breastfeeding.

Reading ingredient labels on cosmetics, especially natural ones, can feel overwhelming, but it’s a key skill for making informed choices, particularly for pregnant or breastfeeding moms. Here’s a practical, step-by-step guide on how to read ingredient labels, with a focus on certifications like ECOCERT or USDA Organic and checking for potential allergens, written in a clear and approachable way:

How to Read Ingredient Labels

1. Start with the Ingredient List

  • What to Look For: Ingredients are listed in descending order of concentration (highest to lowest). The first few ingredients make up the bulk of the product, so pay close attention to them.

  • Why It Matters: If a product claims to be “natural” but lists water or synthetic fillers (e.g., propylene glycol) as the top ingredients, it may not be as natural as advertised.

  • Example: A “lavender moisturizer” should have Lavandula angustifolia (lavender oil) near the top, not buried at the end of the list.


2. Check for Certifications

  • Look for Trusted Seals: Certifications like ECOCERT, USDA Organic, COSMOS, or NATRUE indicate that the product meets strict standards for natural or organic ingredients. For example:

    • ECOCERT: Ensures a high percentage of natural ingredients and eco-friendly production processes.

    • USDA Organic: Guarantees at least 95% organic ingredients (for “100% Organic” claims) or 70% (for “Made with Organic” claims).

  • Where to Find Them: These logos are usually on the front or back of the packaging.

  • Why It Matters: Certifications provide third-party verification, reducing the risk of falling for misleading “natural” marketing claims.

  • Tip: Be wary of vague terms like “bio” or “natural” without a certification—they often mean nothing concrete.


3. Identify Potential Allergens

  • Common Allergens in Natural Cosmetics: Even natural ingredients can cause reactions. Watch out for:

    • Essential Oils (e.g., lavender, tea tree, peppermint): Can cause skin irritation or allergies, especially in sensitive individuals or during pregnancy.

    • Fragrances: Look for “parfum” or “fragrance” (even in natural products, these can be blends that trigger reactions).

    • Plant Extracts: Ingredients like chamomile, aloe, or citrus oils can be allergenic for some people.

    • Linalool, Limonene, Geraniol: These are natural compounds in essential oils, often listed separately due to EU regulations, and can be allergens.

  • How to Spot Them: Allergens are often listed in bold or at the end of the ingredient list in the EU. In the US, check for known irritants like those above.

  • Why It Matters: Pregnant or breastfeeding moms may have heightened skin sensitivity, and allergens can cause rashes or worse, potentially affecting the baby if absorbed.


4. Understand Key Terms and Red Flags

  • Natural vs. Synthetic: Natural ingredients often have Latin botanical names (e.g., Butyrospermum parkii for shea butter). Synthetic ingredients may have chemical-sounding names (e.g., phenoxyethanol, a preservative).

  • Red Flags: Avoid products with:

    • Parabens (e.g., methylparaben): Linked to potential hormonal disruption, though more research is needed.

    • Sulfates (e.g., sodium lauryl sulfate): Can irritate sensitive skin.

    • Mineral Oils (e.g., petrolatum): Not harmful but less “natural” than plant-based oils.

  • Why It Matters: Knowing these terms helps you filter out products that don’t align with your preference for natural cosmetics.


5. Do a Quick Cross-Check

  • Research Ingredients: If you’re unsure about an ingredient, use resources like the Environmental Working Group’s Skin Deep Database (ewg.org/skindeep) or CosIng (the EU’s cosmetic ingredient database) to check its safety profile.

  • Check for Pregnancy Safety: Some natural ingredients (e.g., lavender oil, tea tree oil) are risky during pregnancy. Cross-reference with trusted sources like the American College of Obstetricians and Gynecologists (ACOG) or consult your doctor.

  • Why It Matters: This step ensures you’re not relying solely on the product’s claims.


6. Practical Tips for Moms

  • Patch Test Always: Before using a new product, apply a small amount to a sensitive area like the inner wrist or behind the ear. Wait 24–48 hours to check for redness, itching, or swelling. This is critical for natural products, as they can still cause reactions.

  • Start Small: Choose products with shorter ingredient lists to reduce the risk of allergens or irritants.

  • Consult Professionals: If you’re pregnant or breastfeeding, talk to a dermatologist or gynecologist before using products with essential oils or herbal extracts, as they can affect you or your baby.

  • Moderation is Key: Even certified organic products can cause issues if overused—less is often more.


Example in Action

Let’s say you’re eyeing a “natural” moisturizer with the following label:

Ingredients: Aqua, Cocos nucifera (Coconut) Oil, Butyrospermum parkii (Shea) Butter, Glycerin, Lavandula angustifolia (Lavender) Oil, Tocopherol, Parfum, Linalool, Limonene.

  • Step 1: Water and coconut oil are the main ingredients—good start for hydration.

  • Step 2: Check the packaging. If it has an ECOCERT logo, you know the coconut oil and shea butter are likely organic.

  • Step 3: Spot lavender oil, linalool, and limonene—potential allergens, especially risky in pregnancy due to hormonal effects.

  • Step 4: “Parfum” could hide undisclosed irritants. Research or avoid if you’re cautious.

  • Step 5: Patch test it, and consult your doctor if you’re pregnant or breastfeeding.


Final Thoughts

Reading ingredient labels is about being curious and cautious. Certifications like ECOCERT or USDA Organic are helpful shortcuts, but they don’t guarantee safety, especially for allergens or pregnancy-specific risks. Take your time, test products, and prioritize your and your baby’s health. If you’re ever in doubt, a quick check with a trusted source or professional can make all the difference.


Below is the graphic I created showing the risk levels of natural ingredients for pregnant/breastfeeding moms. The values are given on a 0–10 scale, where:

  • 0–3 = Low risk

  • 4–6 = Moderate risk

  • 7–10 = High risk

Each ingredient was assigned a score based on potential side effects. For example:

  • Lavender Oil → 8 (high risk – hormonal effects, pregnancy concerns)

  • Tea Tree Oil → 8 (high risk – toxicity, allergies)

  • Coconut Oil → 2 (low risk – little effectiveness, but safe)

  • Aloe Vera → 7 (high risk – uterine contractions, allergies)

  • Peppermint Oil → 6 (moderate risk – lactation, irritations)

  • Shea Butter → 3 (low to moderate – allergy potential)

  • Chamomile → 5 (moderate – allergies, hormonal effects)

  • Rosehip Oil → 4 (moderate – limited evidence, irritations)

  • Eucalyptus Oil → 8 (high risk – respiratory issues for baby)

  • Hemp Oil → 6 (moderate – THC traces, allergies)

Would you like me to expand on any part of this, like specific allergens to avoid or how to use online databases? Or maybe you’d like a visual idea for presenting this info in your article? 😊

Do you have a similar opinion? Or do you completely disagree? Would you like to add something to the list? Share your opinion below👇

Remember, everything is for people. But everything in moderation :)

Be safe ❤️💙🧡

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